Top 5 Social Apps Performance in Romania Q4 2023

In Q4 2023, Romania's social app landscape was dominated by Facebook, TikTok, Instagram, Threads, and Likee - Short Video Community. Here's a breakdown of their performance:

Facebook from Meta Platforms, Inc. experienced a steady increase in weekly revenue, peaking at approximately $7.8K in the week of November 6. Weekly downloads showed an upward trend, reaching 66.4K in the final week of December. Weekly active users also saw a rise from 8.9M to 9.2M throughout the quarter.

TikTok from TikTok Pte. Ltd. saw a consistent increase in weekly revenue, peaking at around $431.5K in mid-December. Weekly downloads fluctuated, peaking at 69.3K in the last week of December. The app's weekly active users remained relatively stable, hovering around 4.5M throughout the quarter.

Instagram showed significant growth in weekly revenue, peaking at $17.2K in mid-December. Weekly downloads saw an upward trend, reaching 47.7K in the last week of December. Weekly active users remained stable, with slight fluctuations, ending the quarter at 4.4M.

Threads from Instagram saw remarkable growth in weekly downloads, reaching 108K in mid-December. Weekly active users also increased significantly, peaking at 146.4K in the final week of December.

Likee - Short Video Community from Likeme Pte. Ltd. experienced a gradual increase in weekly revenue, peaking at $790 in mid-December. Weekly downloads peaked at 11.7K in the last week of December. Weekly active users also saw a rise, reaching approximately 200.8K by the end of the quarter.

These metrics highlight the dynamic nature of the social app market in Romania. For more detailed insights and trends, visit Sensor Tower.